2017年06月四级第3套仔细阅读 Passage 1 原文翻译及答案解析

The shoppers in the UK are spending less money on toilet paper to save money, research has shown.

研究表明，英国购物者正在减少卫生纸支出以节省开支。

Penny-pinching UK consumers choose cheaper products from discounters such as Aldi and Lidl rather than luxury alternatives.

节俭的英国消费者选择从Aldi和Lidl等折扣店购买更便宜的产品，而非奢侈替代品。

This has wiped 6% off the value of the soft tissue paper market in the UK. It has shrunk from £1.19 billion in 2011 to £1.12 billion in 2015, according to a new report from market research company Mintel. Furthermore, the future of the market looks far from rosy, with sales expected to fall further to £1.11 billion in 2016.

这使得英国软纸巾市场的价值下降了6%。根据市场研究公司Mintel的一份新报告，该市场从2011年的11.9亿英镑萎缩到2015年的11.2亿英镑。此外，市场前景远非乐观，预计2016年销售额将进一步下降至11.1亿英镑。

In the last year alone, despite an increase in the UK population and a subsequent rise in the number of households, sales of toilet paper fell by 2%, with the average household reducing their toilet roll spending from £43 in 2014 to £41 in 2015.

仅在过去一年，尽管英国人口增加，家庭数量随之上升，但卫生纸销售额下降了2%，平均每个家庭的卫生纸支出从2014年的43英镑减少到2015年的41英镑。

Overall, almost three in five people say they try to limit their usage of paper—including facial tissue and kitchen roll―to save money. "Strength, softness and thickness remain the leading indicators of toilet paper quality, with just a small proportion of consumers preferring more luxurious alternatives, such as those with flower patterns of perfume, said Mintel analyst Jack Duckett. "These extra features are deemed unnecessary by the majority of shoppers, which probably reflects how these types of products are typically more expensive than regular toilet paper, even when on special offer."

总体而言，近五分之三的人表示，他们试图限制纸张使用——包括面巾纸和厨房纸——以节省开支。Mintel分析师Jack Duckett表示：“强度、柔软度和厚度仍然是卫生纸质量的主要指标，只有少数消费者更喜欢更奢侈的替代品，例如带有花卉图案或香水的产品。大多数购物者认为这些额外功能是不必要的，这可能反映出这类产品通常比普通卫生纸更贵，即使在特价时也是如此。”

While consumers are spending less on toilet paper, they remain fussy―in theory at least—when it comes to paper quality. Top of Britons' toilet paper wish list is softness (57%) followed by strength (45%) and thickness (36%).

尽管消费者在卫生纸上的支出减少，但他们在纸张质量上仍然挑剔——至少在理论上。英国人对卫生纸的首要期望是柔软度（57%），其次是强度（45%）和厚度（36%）。

One in 10 buyers brand toilet rolls made from recycled paper among their top considerations, highlighting how overall the environment is much less of a consideration for shoppers than product quality. In a challenge for manufacturers, 81% of paper product users said they would consider buying recycled toilet tissue if it were comparable in quality to standard paper.

十分之一的买家将再生纸制成的卫生纸卷列为首要考虑因素，这突显出总体而言，环境因素对购物者来说远不如产品质量重要。对制造商来说是一个挑战，81%的纸制品用户表示，如果再生卫生纸的质量与标准纸相当，他们会考虑购买。