2023年06月四级第2套长篇阅读匹配原文翻译及答案

A) For the past four decades, the leader of Formula One car racing, one of the biggest annual sporting series in the world, was Bernie Ecclestone, a former motorcycle parts dealer who built it into an international presence essentially on his own.

过去四十年，世界最大年度体育赛事系列之一的一级方程式赛车的领军人物是伯尼·埃克莱斯顿，他曾经是一名摩托车零件经销商，基本上凭借一己之力将其打造成国际品牌。

B) A skilled backroom operator who speaks without a filter, Ecclestone said often that in his opinion, the sport was at its best when he was allowed to act as "a dictator."

作为一名精明的幕后操纵者，埃克莱斯顿说话直率不讳，他经常表示，在他看来，当他被允许扮演“独裁者”角色时，这项运动处于最佳状态。

C) Yet now the dictator is gone. After an American company, Liberty Media, acquired the Formula One competition recently, Chase Carey — a former executive with Fox Broadcasting Company and DirecTV who by his own admission is not a fierce racing fan — was named to replace Ecclestone and to try to renovate the organization's management, reach and ambition.

然而，如今这位独裁者已经离去。在美国公司自由媒体最近收购一级方程式比赛后，蔡斯·凯里被任命接替埃克莱斯顿，并试图革新组织的管理、影响力和雄心。凯里曾是福克斯广播公司和DirecTV的高管，他自认并非狂热的赛车迷。

D) Among the goals, Carey said in an interview on Tuesday, is one that just about every global sport seems interested in chasing: increasing interest in the United States. "People have said we're going to 'Americanize' it," Carey said. "And we're not going to do that totally. But realistically, there are some elements of Americanization that the sport could use."

凯里在周二的一次采访中表示，目标之一是几乎每一项全球性运动似乎都感兴趣追逐的：提高在美国的兴趣。“有人说我们要‘美国化’它，”凯里说。“我们不会完全那样做。但现实地说，这项运动可以借鉴一些美国化的元素。”

E) While Formula One commands enormous audiences throughout much of the world, many American sports fans know it as that other motorsport, the one that is not Nascar (纳斯卡车赛). Formula One teams race far more technologically advanced vehicles around tracks all over the world-in magnificent events in places like Malaysia, Monaco, Singapore and the United Arab Emirates, and on tradition-rich tracks like Silverstone in England and Monza in Italy too.

虽然一级方程式在世界大部分地区拥有庞大观众，但许多美国体育迷将其视为另一项赛车运动，即非纳斯卡的那一项。一级方程式车队在世界各地赛道上驾驶技术先进得多的车辆比赛，包括在马来西亚、摩纳哥、新加坡和阿联酋等地举行的盛大赛事，以及在英国银石和意大利蒙扎等传统丰富的赛道上。

F) The series has an annual race in Austin, Texas. But within "a few years," Carey said, he plans to bring another to a destination American city, like New York, Los Angeles, Miami or Las Vegas. Carey's ambitious plan is two-fold: first, change the business model of Formula One, which he said was a "one-man show" under Ecclestone that had a largely narrow vision when it came to negotiating partnership deals; and second, alter the way fans experience the sport, both in person and remotely, so that connections between the audience and people within the series are easier to make.

该系列在德克萨斯州奥斯汀有一场年度比赛。但凯里表示，他计划在“几年内”将另一场比赛带到美国目的地城市，如纽约、洛杉矶、迈阿密或拉斯维加斯。凯里的雄心计划是双管齐下：首先，改变一级方程式的商业模式，他说在埃克莱斯顿领导下是“一人秀”，在谈判合作伙伴协议时视野狭窄；其次，改变粉丝体验这项运动的方式，无论是现场还是远程，使观众与赛事内部人员之间的联系更容易建立。

G) Increased digital access for fans, a more behind-the-scenes experience for broadcast viewers and innovation in areas like virtual reality-what is it like to speed around a track inside a Ferrari?-are among the possibilities. "The sport has clearly been underserved," Carey said. "It doesn't do anything digitally. There's no marketing. It doesn't tell any stories. The goal in this is to make the fans connect to the live experience as much as possible, and the tools you have to do that, we're not using at all."

增加粉丝的数字访问、为电视观众提供更多幕后体验，以及在虚拟现实等领域的创新——比如在法拉利车内高速行驶在赛道上是什么感觉？——都是可能的。“这项运动显然服务不足，”凯里说。“它在数字方面无所作为。没有营销。不讲故事。我们的目标是让粉丝尽可能多地连接现场体验，而我们完全没有使用那些工具。”

H) The larger question, though, is a familiar one: Is there room for Formula One in the ever-crowded sports landscape of the United States? Opinions vary, particularly because viewing habits among consumers continue to evolve. John Bloom, a professor at Shippensburg University who has studied American sports history, said the biggest challenge for any sport trying to increase its presence in the United States was framing itself in a way that had lasting appeal. "Sports generally become popular in some way because they establish a narrative," Bloom said. "When I think of motor sports in the U.S., what we all think of is Nascar, and the narrative of Nascar is sort of rural, white, working-class Americans, mostly in the South, connecting with the atmosphere of those races. That's the narrative. When I think of the narrative of Formula One, it's a very different kind of audience."

然而，更大的问题是一个熟悉的问题：在美国日益拥挤的体育格局中，一级方程式还有空间吗？意见不一，尤其因为消费者的观看习惯在不断演变。希彭斯堡大学研究美国体育历史的教授约翰·布卢姆说，任何运动试图在美国增加其存在感的最大挑战是以一种具有持久吸引力的方式塑造自己。“体育运动通常在某种程度上变得流行是因为它们建立了一种叙事，”布卢姆说。“当我想起美国的赛车运动时，我们都想到的是纳斯卡，而纳斯卡的叙事有点像乡村、白人、工人阶级美国人，主要在南方，与那些比赛的氛围相连。这就是叙事。当我想起一级方程式的叙事时，它是一种非常不同的观众。”

I) That difference, Carey said, is significant. While some might immediately link Formula One to Nascar in terms of American growth, Carey said Formula One's brand research had indicated there was very little crossover; rather, Formula One fans generally cite other so-called elite events, like Wimbledon or the Ryder Cup, as competitions they enjoy. "Other than they're both cars, the Nascar fan base is a very different fan base," Carey said. "It's a very regional fan base. Formula One is a global, famous brand of stars. These are machines that shock and awe you."

凯里说，这种差异很重要。虽然有些人可能立即将一级方程式与纳斯卡联系起来，就美国增长而言，但凯里说一级方程式的品牌研究表明，交叉很少；相反，一级方程式的粉丝通常将其他所谓的精英赛事，如温布尔登或莱德杯，视为他们享受的比赛。“除了都是赛车外，纳斯卡的粉丝群是一个非常不同的粉丝群，”凯里说。“它是一个非常区域性的粉丝群。一级方程式是一个全球知名的品牌明星。这些是让你震撼和敬畏的机器。”

J) Carey's background is in deal making and innovation. At Fox Broadcasting Company, he was a top advisor for years, known for his skill in helping to lead the launch of the company into sports, as well as the start of Fox News Channel. After going to DirecTV, he positioned the satellite provider as a mainstream option in millions of households.

凯里的背景是交易撮合和创新。在福克斯广播公司，他多年来担任顶级顾问，以帮助领导公司进入体育领域以及启动福克斯新闻频道的技能而闻名。转到DirecTV后，他将这家卫星提供商定位为数百万家庭的主流选择。

K) Now, after Liberty Media paid $4.4 billion to acquire Formula One, he is charged with making the investment pay off. "I think they can build Formula One in the U.S.," said Patrick Crakes, an executive at In Vivo Media Group who spent 25 years at Fox Broadcasting Company before leaving in 2016 as a senior manager at Fox Sports. "People don't work on their cars anymore. They don't want that connection anymore. It's about technology and pushing the limits. It's about speed, danger and risk. And Formula One has that more than any other racing series."

现在，在自由媒体以44亿美元收购一级方程式后，他负责让这笔投资获得回报。“我认为他们可以在美国建设一级方程式，”In Vivo Media Group的高管帕特里克·克雷克斯说，他在福克斯广播公司工作了25年，于2016年以福克斯体育高级经理身份离职。“人们不再自己修车了。他们不再想要那种联系了。它关乎技术和推动极限。它关乎速度、危险和风险。而一级方程式比其他任何赛车系列都更具备这些。”

L) That is what hooked Carey, and he said he thought his experience was not unusual. He recalled attending Formula One's Monaco race last year and being overwhelmed by the ceremony leading up to the event, the way the race charmed the city for days ahead of the start. In his mind, it felt like a Super Bowl (超级碗橄榄球赛).

这正是吸引凯里的地方，他说他认为他的经历并不罕见。他回忆起去年参加一级方程式的摩纳哥比赛，被赛前仪式以及比赛在开始前几天迷住这座城市的方式所震撼。在他看来，感觉就像一场超级碗。

M) Then, on race day, he watched as the cars rocketed out of a tunnel and went screaming toward a tight turn with the city's harbor and the Mediterranean Sea in the background framing the scene. He was fascinated. "You can't help but be awed," he said, "and I think that feeling can be translated to the viewer."

然后，在比赛日，他看到赛车从隧道中飞驰而出，呼啸着冲向一个急转弯，背景是城市的港口和地中海海景，构成了这幅画面。他着迷了。“你情不自禁地感到敬畏，”他说，“我认为这种感觉可以传达给观众。”

N) He added: "The broader sport is a little too inward-looking, and we need to be more open. In some ways, I'm glad to be coming from the outside. The guys who are in the sport forever are sitting there saying: 'We can't do that. We can't do that because it's never been done that way.'"

他补充道：“更广泛的这项运动有点过于内向，我们需要更加开放。在某些方面，我很高兴来自外部。那些永远在运动中的人坐在那里说：‘我们不能那样做。我们不能那样做，因为从未那样做过。’