2022年12月六级第2套选词填空原文翻译及答案解析

The task of the global strategist of a business is to build a platform of capabilities derived from the resources, experiences and innovations of units operating in multiple locations, to transplant those capabilities wherever __26__, and then to systematically upgrade and renew them—ahead of the competition.

企业全球战略家的任务是，从多个地点运营的单元的资源、经验和创新中构建能力平台，将这些能力移植到任何超越的地方，然后系统地升级和更新它们，以领先于竞争对手。

Apple is an outstanding case of a company whose unique capabilities give it a worldwide __27__ advantage, particularly with respect to its ability to build platforms from a product base that integrates functional and __28__ design. Apple has been able to leverage and exploit its California-based design and marketing advantages successfully throughout the world. IKEA is another such case. The do-it-yourself furniture and houseware company first developed a compelling set of capabilities to design, manufacture and __29__ furniture at low cost and sell it in a novel way in Sweden. Later, IKEA successfully __30__ this formula in many other countries.

苹果公司是一个杰出的案例，其独特能力赋予它全球竞争优势，特别是在从融合功能与美学设计的产品基础构建平台的能力方面。苹果公司已成功地在世界各地利用和开发其位于加利福尼亚的设计和营销优势。宜家是另一个这样的案例。这家自助家具和家居用品公司首先在瑞典开发了一套引人注目的能力，以低成本设计、制造和运输家具，并以新颖的方式销售。后来，宜家成功地在许多其他国家复制了这一模式。

By contrast, Telefonica, a Spanish telecommunications company that is now the world's fifth largest telecom by __31__, first developed its special advantage abroad. In 1989 and 1990, Telefonica had the opportunity to enter Chile and Argentina, countries that shared many institutional and cultural characteristics with its home country but that were __32__ more rapid market reform. Throughout the 1990s, Telefonica took what it learned in Chile and Argentina about reconstructing former state-owned telecoms to other Latin American countries that were privatizing their state telecoms and deregulating their telecom markets.

相比之下，西班牙电信是一家西班牙电信公司，现按收入计算为世界第五大电信公司，它首先在国外发展了其特殊优势。1989年和1990年，西班牙电信有机会进入智利和阿根廷，这些国家与其母国共享许多制度和文化特征，但正在经历更迅速的市场改革。整个1990年代，西班牙电信将在智利和阿根廷学到的关于重建前国有电信公司的经验，应用到其他正在私有化国有电信公司并放松电信市场管制的拉丁美洲国家。

These examples might lead the reader to believe that creating a global advantage is an easy task. But many other __33__ of expensive failed experiments suggest that creating a lasting global advantage actually requires a great deal of __34__ and operational finesse (技巧). Our research suggests that global winners typically create and sustain their international presence through a systematic process of __35__, renewing and enhancing their core capabilities.

这些例子可能会让读者相信，创造全球优势是一项容易的任务。但许多其他昂贵的失败实验案例表明，创造持久的全球优势实际上需要大量的保障和操作技巧。我们的研究表明，全球赢家通常通过系统地开发、更新和增强其核心能力来创造和维持其国际存在。