2023年考研英语二完形填空原文翻译及答案解析

Here's a common scenario that any number of entrepreneurs face today: you're the CEO of a small business, and though you're making a nice ___1___ you need to find a way to take it to the next level. What you need to do is ___2___ growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus ___3___ on finding ways to grow.

这是一个许多企业家今天面临的常见场景：你是一家小企业的CEO，尽管利润不错，但你需要找到方法将其提升到新的水平。你需要做的是通过建立增长团队来优先考虑增长。增长团队由公司内不同部门的成员组成，它利用协作的力量，专注于寻找增长方式。

Let's look at a real-world ___4___ . Prior to forming a growth team, the software company BitTorrent had 50 employees working in the ___5___ departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The ___6___ was that too many customers were using the basic, free version of their product. And ___7___ improvements to the premium, paid version, few people were making the upgrade.

让我们来看一个现实世界的例子。在组建增长团队之前，软件公司BitTorrent有50名员工在工程、市场营销和产品开发等传统部门工作。这为他们带来了良好成果，直到2012年，他们的增长停滞不前。问题是太多客户使用了他们的基础免费版本。尽管高级付费版本有所改进，但很少有人进行升级。

Things changed, ___8___ , when an innovative project-marketing manager came aboard, ___9___ a growth team and sparked the kind of ___10___ perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the ___11___ of upgrades wasn't due to a quality issue. Most customers were simply unaware of the premium version and what it offered.

然而，当一位创新的项目营销经理加入时，情况发生了变化，他创建了增长团队并激发了他们所需的新视角。通过从市场营销的角度看待工程问题，很清楚升级不足并非质量问题。大多数客户只是不了解高级版本及其提供的内容。

Armed with this ___12___ , the marketing and engineering teams joined forces to raise awareness by prominently ___13___ the premium version to users of the free version. ___14___ , upgrades skyrocketed, and revenue increased by 92 percent.

凭借这一洞察，市场营销和工程团队联手，通过向免费版本用户突出宣传高级版本来提高意识。结果，升级量飙升，收入增加了92%。

But in order for your growth team to succeed, it needs to have a strong leader. It needs someone who can ___15___ the interdisciplinary team and keep them on course for improvement. This leader will ___16___ the target area, set clear goals and establish a time frame for the ___17___ of these goals.

但为了使你的增长团队成功，它需要有一个强有力的领导者。它需要一个能够团结跨学科团队并让他们保持改进方向的人。这位领导者将确定目标区域，设定清晰的目标，并为实现这些目标建立时间框架。

The growth leader is also ___18___ for keeping the team focused on moving forward and steering them clear of distractions. ___19___ attractive new ideas can be distracting, the team leader must recognize when these ideas don't ___20___ the current goal and need to be put on the back burner.

增长领导者还负责保持团队专注于前进，并引导他们避开干扰。虽然吸引人的新想法可能分散注意力，但团队领导者必须认识到这些想法何时不会改变当前目标，并需要将其搁置。